If you read our 2018 marketing predictions last week, you know that we’ve been taking some time to reflect on what we learned in 2017, and what we think 2018 will look like, not only for Team Victory but for our clients too!
The medical aesthetic industry is an ever changing one, but we think these trends are worth keeping an eye on this year.
Treatments for men are still on the rise.
We’ve known for a long time that cosmetic procedures, aesthetic treatments and skincare aren’t just a “girl thing”, but it seems people are finally catching on. According to the American Society of Plastic Surgeons (ASPS) male cosmetic procedures are steadily on the rise, climbing 28% since 2000, and we don’t think those numbers will stop growing anytime soon. Procedures like rhinoplasty, eyelid surgery, male breast reduction, liposuction and facelifts are among the most common, but non-invasive procedures like injectables (Brotox, anyone?) and lasers are climbing too. Make sure your 2018 strategy includes the fellas!
The skincare obsession is real.
Skincare has been a hot topic for years, but with the rise of the “no-makeup” trend, we’re all learning that the best foundation you can wear is healthy skin. What does that mean for you? Patients are doing their research, and hoping to find high-quality skincare that meets their unique needs; help them! By educating your clients on the skincare options you provide and making a professional recommendation, you’re building trust and creating an opportunity for the re-purchase of that product and repeat visits month after month.
Natural results are naturally in.
Whether we’re talking lip injections, breast augmentation, or brazillian butt lifts, we predict 2018 will see a lot of requests for more natural results. Patients want subtle, natural results that enhance rather than alter. The key here is of course the provider (that’s you!), so emphasize your technical expertise and artistry, and provide before and after photos that showcase natural results to put your patients at ease.
Preventative treatments (a.k.a. prejuvenation) are the real heroes.
In the age of education, patients are becoming wise to the fact that prevention is key when it comes to anti-aging. We’re seeing more and more patients in their 20s and early 30s seeking “prejuvenation” treatments like dermal filler, neuromodulators, lasers, and more for lines, wrinkles and other signs of aging before they even form. Keep this in mind when marketing these services, and take advantage of this shift to educate patients about their options.
