From our position as marketing support for some of North America’s finest aesthetic practices, we work with all kinds of messaging and marketing tools through the year. There are always a few important lessons to be learned; a few heroes will always stand out. And so we adapt, we learn and we strategize to keep our clients ahead of the pack. Here are a few takeaways from 2015 to help you plan for a more effective 2016.
If content is king, then images and video are the reigning queens.
Images and video now surpass all other types of social media posts for engagement and, therefore, reach. This may not surprise you but we find the facts mighty convincing: Facebook Video views have now surpassed YouTube views. Instagram (exclusively visual content) grew 416% in just two years. That kind of data speaks for itself.
So, how are progressive practices leveraging this information? The answer is very simple: professional photography and videography. Schedule a shoot with your favourite photographer and/or videographer quarterly to once a year. You can make the most of these assets by incorporating them not only into social media but into your website, blogs and advertisements.
3 things.
We are a sharing culture but the ages suggest our capacity to retain is limited. Thomas Jefferson and Steve Jobs were two notable believers among the many who adhere to the Rule of 3. Across our clientele, 2015 offered immeasurable support for how the Rule of 3 can help us (Victory Media Inc. and our clients) develop stronger loyalty, create a better experience and educate more effectively than ever before. It’s all based on how much and how many ideas we can retain and commit to memory. The lesson: share just the perfect amount.
Take care of your website.
We consider your website the single most important piece of marketing you can invest in (today). It needs to be responsive (mobile and tablet friendly), up-to-date and meet the needs of your patients and prospects. The standard for a custom, domestically-designed-and-built website in aesthetic medicine is around $15,000. There are smaller, packaged or template solutions that can patch a need in a fix but understand there are correlations between overall revenue, practice success and website investment emerging. Knowing this, a good place to start is by finding a reputable, experienced website outfit with industry knowledge for your project and then plan for updates every year. After an initial expense, a smaller annual investment can keep your website operating smoothly, improving conversions and looking ever-fresh and current.
Did you find this helpful? We’re always looking for like-minded practices to join forces with. If you think like us, maybe drop us an email.
