As a business, you are constantly trying to set yourself apart from the crowd: Intrigue the client base! Make them want to ask questions! Get them involved and identifying with the brand! A clever and original logo is the perfect place to start.
A logo is an extremely powerful marketing tool that shouldn’t be overlooked, especially if you are a new business. A strong logo provides your clients, customers or leads with an instant identification to you. The most recognized brands in the world are known by their logo just as much as they’re known by their name–maybe more so, in some cases. With a little thought and effort, you too can create an iconic logo. Here are a few things to keep in mind:
Simplicity
The old “less is more” adage is a kernel of truth that never goes out of style. A strong, clean logo will read at a distance and stand the test of time. Avoid anything busy, complicated or over the top. Keep this rule of thumb top-of-mind when you approach your logo design process.
Readability
This may seem related to the concept of simplicity, but readability involves more than just minimizing visual clutter. Important considerations for readability include selecting a clear typeface and ensuring you use colour carefully so as not to overwhelm. Choosing an easy-to-read font and one or two colours for your logo will ensure nothing gets lost in translation.
Multiple Meanings
Create something that is simple, yet allows the viewer’s imagination to wander. Sometimes you can use design tricks and subtle visual elements to pack a little one-two punch with your logo. You can still do this while adhering to the points above; in fact, by cleverly combining letters with a number or making letters into a geometric shape you may actually cut down on the volume of objects in your logo design.
