5 tips from VICTORY Media’s team of experts to help you upgrade your blog strategy.
If you’re reading this, surely you have an appreciation for what a blog is, and the purpose that it serves. Here at Victory Media, we know the importance of regularly blogging and sharing information with our clients, potential clients, partners and friends. We strive to consistently create quality material that engages our readers and helps build trust in our brand. To be honest, it can sometimes feel like a daunting task, but when done right, blogging can and should be fun and rewarding.
If your business or practice has a blog too, you might often wonder what you can do to stay on top of your game, or go above and beyond. Here are a few tips that we employ to keep our content fresh and intriguing:
1. Learn to write a killer headline
Let’s start from the top—literally—with your headline. Even if you’ve written the most amazing, engaging content, a boring headline will ensure that most people don’t even give it a chance. If you want people to read, write a headline that grabs their attention and give them a reason to stick around.
2. Build trust
If you’re writing a blog post with the goal of selling a product or service, your readers will see right through you. Focus on building trust, sharing your expertise, and creating relationships with the people who are reading your content. Blogging always works best when what you’re writing has meaning and purpose.
3. Keep it simple
Many bloggers and businesses think that using big words and industry jargon makes them sound more experienced and knowledgeable. I’m here to tell you that’s just not the case. In truth, great blogs benefit from simple, accessible language. So, unless your goal is to sound pretentious, put down the thesaurus and find a simple, clean, and direct way of getting your point across.
4. Get visual
Pictures, videos, memes, infographics—there’s no rule that says a blog must simply be a block of text. Not only will visual content grab your audience’s attention, it’s also been proven that it will be processed faster, and easier than text alone. Not to mention, a well-chosen, appropriate visual element can entice someone to read a blog post in the first place, generating more overall views.
5. Inject your personality
Readers respond to content that they can relate to, so don’t be afraid to let your personality shine through. Inject a pop-culture reference or an anecdote, if it’s appropriate, and let people know that you’re a real person. If your blog platform allows, include an author photo or bio and let your readers get to know you on a more personal level.
If, even after reading these tips, you think you could benefit from further help with your blogging strategy, our team would be more than happy to help you create consistent, engaging content. Contact us today.
